The Gmate products are more popular than ever. The company shipped almost ten million glucose meters in the second quarter of 2013. Revenues are at an all time high and the company is innovating heavily. They have a lot of research teams who are working on the new version of the
Gmate Smart glucose meter. This new device will be as revolutionary as the first version. Also, they are working on a version for the Android and Windows Phone users. This version has to be shipped at the end of the year. With the new version, Gmate can increase sales even more. Android users are the largest group of mobile users. Also, those phones are cheaper than the Apple iDevices. This means that there are a lot of diabetics in Asian and African countries who can not afford an iPhone, but have an Android phone.
Gmate's New Target Markets
With the introduction of the new versions which are compatible with cheaper phones, they want to reach a new target market. First, the Gmate Smart glucose meter was only for the rich and wealthy nations in Europe and North America. Of course, the meter was also sold in other parts of the world. But, not as many as there. Now, they want to market the product for Asia and Africa also. This means they can ship a lot of products and also help a lot of people there. For most Africans, a working glucose meter is normal. But not as advanced as the Gmate version. This will make their lives more easier and comfortable.
Gmate Developments
They expect the new version of the phone to be launched at the end of 2013. They are also working on a new version which they hope to present at then end of 2014. This version will also be compatible with the new iPhones and iPads. This is a difficult point for Gmate, since there are already 2 versions on the market which do not support the Gmate Smart meter.
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